About Us


In 1996, the Senior Citizen Home Safety Association (SCHSA) was founded by Ir. Albert J. Cheng (GBS, RPE, FHKIE, JP), Dr. C.K. Law (GBS, JP), and a group of passionate individuals, in response to a prolonged cold spell during which more than one hundred elderly living alone were found dead. The Association is a self-financing social enterprise and charitable organization in Hong Kong that offers 24-hour personal caring and emergency assistance services to the elderly and others in need through our core service, Personal Emergency Link, with the mission to enhance the living quality of the elderly in the community through the use of technology and people-oriented services.

SCHSA is a believer in technology, leveraging ICT advancements to establish efficient, cost-effective service platforms that provide territory-wide service to our users. In recent years, SCHSA has developed a series of services - including PE Link, the award-winning Mobile Link Service, Safety Phone Service, e-Care Link Service, proactive e-Health & Telecare Service, Smart Home for Seniors, etc., as our continuous effort to enhance the living quality of the elderly in the community, extending the specialized SCHSA Call & Care support from indoor to outdoor environments.

As an important milestone of SCHSA’s advocacy to change the negative perception of old age amongst the younger generations, Asia’s first interactive experience centre with the theme of ‘life journey’ was established in late 2013. Since its opening, the Life Journey Centre has received thousands of local and overseas visitors from schools and universities, NGOs, and government bodies.

The Association solicits sponsorships and donations from the general public and operation surpluses to support the provision of free Personal Emergency Link and Mobile Link services to the elderly who are in financial difficulties and others in need.

The contribution of the SCHSA has been recognized locally and worldwide. Key awards won by SCHSA include United Nation’s World Summit Award Mobile 2010: m-Inclusion & Empowerment, Grand Prize of The Digital Opportunity Award, 2010 WITSA Global ICT Excellence Awards, 2009 Regional Social Enterprise Award and 2005 Asia Pacific NGO Award. In 2014, the SCHSA Call and Care Service was amongst the first twenty social enterprises in Hong Kong to be accredited with the 1st Social Enterprise Endorsement (SEE) Mark - Advanced Category*.

* Categories of Eligibility for SEE Mark – Incubating Member: operated for <2 years; Start-up / Small Scale: operated for <3 years; Intermediate: operated for >3 years; Advanced: operated for 5 years or above.



To enable the elderly to live a quality live of their own choice in the community.


To enhance the living quality of the elderly in the community through the use of technology, people-oriented services, and innovative methods.





  1. People-oriented - Emphasize on the value of lives and respect the differences of each individual.
  2. Value the elderly - Value the rights, needs, and living quality of the elderly, and to enrich their lives.
  3. Cultivating welfare - Operate as a self-financing social enterprise, providing more resources to social welfare.
  4. Partnership - Encourage collaboration with different entities and diverse development, and to attend to all needs of the elderly.
  5. Value innovative ideas - Encourage innovative ideas and its application to elderly services.